Making the Most of the Internet - Blog


Monday, October 16, 2006

YouTube and Marketing


I should say that I have used YouTube and have put the only Dory Previn video up there. It is a very easy site to use and one of the reasons for its success, is that anybody can upload a video very quickly and without fuss. I think that the site has tremendous potential and although at present it has a stereotypical market, that will expand dramatically.

I have invented a post puller that is a simple example, where showing a video should sell the product, as it is quite a difficult concept to explain on the flat page as it would need a whole series of still images. As to whether it gets stolen, I'm not actually bothered, as in the largest markets, I would have patent protection and there are plenty of lawyers who'll tackle copyists on a no-win no-fee basis. My wife and son are both lawyers, too!

Supposing that YouTube became the place of choice where any instructional video was placed. Let's say you sell laser printers! A ten minute video can show a lot of how it works, how you install it and how you do simple servicing and change cartridges. As YouTube can be integrated into your site, it doesn't matter whether anybody finds it on YouTube or not.

Just look at blogs. They started as something nerdy and fairly pointless. Now they are serious.

It's not surprising that Google bought Blogger a few years ago now. Perhaps, we will say they got a bargain with YouTube in a couple of years.

Labels: , ,


Post a Comment

<< Home