Making the Most of the Internet - Blog


Friday, February 09, 2007

Web Designers and Updating


This is my reply to a forum in which the owner said the following.

"His site could also have failed because he hired a designer. That was a problem because he never learned how to run his sites. A site that would be viable with a domain like this requires constant changes and maintenance."

Web designers on the whole do not know your business as well as you do and of course they design something that is complicated to update, so that they get the repeat business.

I would also add, that the more a site changes with valid material, the more likely it will be found by searches, as there are just that many more words available for hits. So you have a virtuous circle, in that the more you add to the site, the higher it will go up the search engines.

But adding large amounts of content with a designer doing it at arms length is a very expensive process.

So whether you like it or not, successful sites will be updated by someone who knows the business. And that person will work in house.

This is one of the reasons why I like to use blogs for news pages. Updating can be shared out and large amounts of copy can be quickly added to the site by Internet virgins. The designers job here, now becomes one of reading and editing the information and transferring the important bits to the real site.

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