Confirm Messages

 

Many web sites send you a confirm message, which you have to action to get registered at a site. Many site owners complain that about seventy percent of registrants never finish the process.

This is not a problem to me, as I don't run that sort of site.

Perhaps the solution to confirm messages is not necessarily solved by computer technology, but by some good business sense.

Let's say that everybody who registers on your site is worth say $100 in orders in a year. In a normal business, you would probably be prepared to pay say 5-10 per cent on sales promotion, either in the form of adverts or a mail shot. So why not offer a discount of the first order, when someone registers or put their name into a free draw with either a cash price or free product.

A version of this technique was used by Waitrose to get their on-line shopping going here in the UK. They just gave out vouchers off a first on-line order in their supermarkets. Also the on-line bookmakers and betting exchanges here, also give you a free bet to start with.

So don't forget good old-fashioned business solutions!