A Sensible Opt-In

 

I've just had an e-mail from Opinion World.

Whether it should be classed as spam or not, I will not say, but it has probably turned up in my InBox because someone has passed on my e-mail address legitimately.

But this is the interesting bit.

We are sorry if your e-mail address has been used for this offer by mistake and we apologize for any inconvenience caused. If you do not respond to this mail we shall not contact you any further.

I suspect I will not hear anything more from this company.

What a civilised way of sending out a direct mail, with an automatic destruct.