Making the Most of the Internet - Blog

 

Sunday, November 26, 2006

Smilers

 

Smilers are an interesting innovation from the Royal Mail, that allows you to print your own stamps to go with their more legitimate ones.

I would think that they have some very interesting marketing applications, in that you could print a stamp showing your new team, product or whatever and add them to a promotion.

It's funny, but the Royal Mail is not thought to be an innovative company in an innovative industry. But actions speak otherwise.

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